Product-led sales has gained a lot of attention over the past year. But with any hype comes myths and misconceptions. So, let's separate fact from fiction when it comes to PLS and hybrid GTMs.
How does PLG compare with marketing and sales-led growth? Get an overview of these popular go-to-market motions, when to use them, and where they fall short
We’re excited to lift the veil on Pace’s new Insights Builder. In a matter of minutes, you can empower your sales and success teams with timely product usage information and drive conversion, upsell, and expansion.
Product-led growth CRMs give product-led revenue teams a more complete view of their users and while prioritizing which users sales teams should engage
Recruit GTM leaders and find open product-led growth roles in sales, marketing, operations, and product management at some of the leading PLG companies.
Combining sales-led and product-led strategies into a single, hybrid motion can unlock the benefits of each while mitigating the downsides of both. Learn more.
Having led growth at companies in both B2B and B2C, Hila Qu has rare, first-hand experience with what both of these transformations look like up close. Hila was kind enough to sit down with me and share her perspective on some of the topics that are top-of-mind for many product and revenue leaders.
Product-qualified leads (or PQLs) are like MQLs but modified for a product-led world. Getting your PQL strategy correct can be more of an art than a science.